Imagine joining an 8-year-old photo management company with no UX foundation. This case study chronicles my journey as a UX Manager building a user-centric practice from scratch. It encompasses introducing research & testing, designer training, crafting a design system, revamping information architecture, a company rebrand, and much more.
What do you do when you're an established grocery manufacturing and your customer base starts turning away from your products in favor of more organic and natural alternatives? You rebrand of course! See how I worked with Kraft-Heinz in the rebranding and redesign of their recipe website.
When you're a design studio with multiple designers and clients all over the world, you find yourself in need of some sort of system to manage scale, time, efficiency, and consistency in your designs. See how I built a design system for Moonshot.
When you're an online travel company and your main source of revenue is generated through hotel reservations, you want to make sure your hoteliers are happy. See how I worked with Expedia to explore and implement better user experiences and designs for their PartnerCenteral website.
Nobody likes doing appraisals - especially through a poorly designed and unintuitive tool. See how I took advantage of redesigning PactgerEdge's appraisal system to not only improve the user experience, but to also learn our new FUEL design process.
After spending 10 years designing and building a website platform for 19 international recipe websites serving 24 countries in 12 different languages, it's hard to shift your designs to support the new mobile device trend. See how I worked with Allrecipes International to convert all their old designs into new responsive web designs.
During my time at Centific (named PacteraEdge at the time), they pushed the boundaries of AI technology. As part of this effort, I was tasked with designing proof-of-concept (POC) designs and prototypes to secure funding approval from upper management. Wireframes only available: