HB

AI & UX Design Lead

Award winning Product Designer and AI Technologist with 30+ years of experience.

View My Work

Heath Huffman

I’m an AI UX Design Leader and Design Technologist working at the intersection of design, engineering, and AI. I use AI to help me create production quality prototype systems using real design system components, tokens, and animations, while simultaneously building Zero-UI experiences where conversation becomes the interface. I design and implement the systems that train AI to interpret intent and generate UI, workflows, and data in real time.

Senior UX Product Designer

I’m also a Full Stack Product Designer and Design Lead, working across the full product lifecycle from research and testing through information architecture and interface design. I specialize in visual and interaction design, animation, and scalable design systems, creating high-fidelity prototypes that bridge concept to production.

Award Winning Experience

My entrepreneurial spirit led me to co-found Doodlekit, a pioneering online website building tool launched in 2004. Featured in TechCrunch and PC Magazine, Doodlekit amassed over 100 million users across 190 countries and received the International Small Business of the Year award in 2016. I was further recognized when I was interviewed and featured in an Event Apart article by Eric Meyer. ‍

Doodlekit Online Website Builder

Doodlekit Online Website Builder
Founded by me in 2004

Doodlekit wins International Small Business of the Year

International Small Business of the Year
Kansas City Chamber of Commerce

Heath Huffman Interviewed by Eric Meyer at An Event Apart

An Event Apart
My interview with Eric Meyer

My Design Process

Design Process

I thrive on understanding user needs and leverage those insights to drive innovative solutions. I use the Nielsen Norman Group's design thinking process to do this. It allows me to craft innovative solutions that differentiate products and give them an edge.

Design Process Design Process

Primary Skills

UX Management

I have over years of experience leading and mentoring UX teams. I hold a UX Manager certification (1046591) from the Nielsen Norman Group .

Visual Design

I design visual experiences that connect with users. Leveraging UI best practices, I create beautiful, functional, and easy-to-use interfaces.

Interaction Design

I craft interactions that feel natural and intuitive. I anticipate user needs and seamlessly guide them through complex tasks fostering delightful user experiences.

AI Systems & Intent Modeling

I design and train AI to understand intent and generate experiences in real time. Using prompts, instruction frameworks, and data models, I define how AI behaves, responds, and visualizes information while accelerating design in Figma and motion.

Prototyping & Zero-UI Architecture

I use AI to generate production-realistic prototypes of our native app using real design system components, data, and animations. I architect Zero-UI, intent-driven experiences where AI dynamically builds workflows, UI, and visualizations.

Design Systems

I build robust design systems using tools like Pattern Lab and Supernova to connect Figma UI Kits and coded component libraries following Atomic Design principles and best practices.