Redesigning A Recipe Website


The turn of the century brought two decades of significant changes to the CPG (Consumer Packaged Goods) industry as people worldwide became more health conscious about the foods and beverages they were consuming. During this time Kraft-Heinz saw a decrease in younger generation sales because of the association of the brand with unhealthy processed foods.

This is the story about how I helped Kraft-Heinz redesign and rebrand their recipe website so as to provide a more health conscious and millennial friendly experience for its users.

Until I complete the coding for this page, I have temporarily created a pdf to demo the use case.